Annual Fund Counsel
The annual fund is the backbone of the development office: the foundation on which much of the development superstructure is built. It not only provides the current-use funds necessary to balance a budget and meet institutional goals; it also nurtures tomorrow’s major donors. In addition, the annual fund drive cultivates the habit of giving that is so important to the long-term health of the development program.
PAIDEIA, Inc.’s counsel in this area extends across the entire range of the annual fund, including:
• Prospect segmentation.
• Graduating class gifts.
• Reunion giving programs.
• Writing compelling copy/brochures.
• Integration of technology into the appeal.
• Effective phone-athons.
• Analysis and benchmarking.