Annual Fund Counsel


The annual fund is the backbone of the development office: the foundation on which much of the development superstructure is built. It not only provides the current-use funds necessary to balance a budget and meet institutional goals; it also nurtures tomorrow’s major donors. In addition, the annual fund drive cultivates the habit of giving that is so important to the long-term health of the development program.


PAIDEIA, Inc.’s counsel in this area extends across the entire range of the annual fund, including:

• Prospect segmentation.

• Graduating class gifts.

• Reunion giving programs.

• Writing compelling copy/brochures.

• Integration of technology into the appeal.

• Effective phone-athons.

• Analysis and benchmarking.