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Major and Leadership Gift Counsel


Simply put, people—specifically, donors—are not created equal. Your fundraising effort, whether inside or outside of a campaign, will rely on surprisingly few donors for the lion’s share of the gifts and pledges made. Too often, much heat and light is generated in the frantic action of development offices when more patient and systematic attention paid to key prospects would be far more beneficial.


PAIDEIA, Inc.'s counsel regarding major and leadership gifts helps development and advancement offices to define and distinguish between major, leadership and principle gifts. We mentor team members, and help team leaders nurture the talent necessary to implement a successful moves-management process. We advise, too, on the ranking and rating of prospects, prospect research, role-playing the “ask,” and the development of realistic key performance measurements.

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