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Effective marketing is a response to the challenge, “Find a need and fill it.” With that fundamental concept as a backdrop, PAIDEIA, Inc., encourages the clients we serve to know and affirm the realities implicit in the answers to two key questions: Who needs what we have to offer? and Who knows we exist to meet that need?


We assist our clients with identifying and articulating their market niches by asserting their distinctives and broadening their appeal to those they seek to serve. We help them define and execute a cohesive marketing plan, including creating and disseminating any associated forms of communications, such as:

• Web sites

• Videos

• Brochures/viewbooks

• Direct and e-mailers

• Print/radio/TV/out-of-home/advertisements

• Internet campaigns

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